1) The hand behind the message
In short, Azzam’s videotaped message is indeed “American.” Experts have heard it in US and Canadian cities and internet is flowing with it. Whether Gadahn was reading from a prompter or not –and I believe he was with great skills- I tend to believe that such a speech –rather than being dismissed as mere propaganda- is a message coming to us from what’s already inserted inside America, which leads me to the second point
2) Who is it destined to?
It is basically addressed to those who will carry a “Jihad in America,” possibly asserting Adam Gahdan as their leader. Also, this is a very intelligent move to pierce the linguistic shield of America’s media and reach US citizens directly, as a way to spread confusion at least among those who have a hazy understanding of the Jihadists.
3) The ideological platform
In short, the “Azzam” video reconfirms clearly, in an English language that academic translators won’t be able to distort, that al Qaeda’s movement worldwide and in the United States is seeking total annihilation or conversion of the enemy: American and other democracies.
4) Argumentation tactics:
The “speech writer,” emulating many commentators on al Jazeera or al Manar, hopes to rally many among those who “hate Bush and Blair” but stops short of stating that Jihadism will hate all future US Presidents and British Prime Ministers “if they do not convert.” He reminds us of the Crusades, Inquisition, Hiroshima, and killings in Iraq and Afghanistan. Obviously, the “writer” skips the Genocides of Sudan, and the massacres of Algeria, the Kurds, Shiites perpetrated by Salafists or Baathists.
5) The enemies of Jihad in America
Sensationally but not unexpectedly, he “names” a number of intellectual-enemies in this country: Daniel Pipes, Steven Emerson, Robert Spencer and Michael Spencer. Rarely Jihadi Terrorists at this high level media exposure named symbols of their enemy’s intelligentsia. And in addition to “experts” named in the tape, Gadahn goes on a ferocious attack against American “Tele-Evangelists” and their media, showing the other type of foes al Qaeda is very upset with.
6) The “friends” of al Qaeda?
“Azzam” names “sympathetic” personalities for whom he has messages for action; He asks journalist Seymour Hirsh to “reveal more” than what was published in a New Yorker article on the War: Obviously an open call by al Qaeda to M Hirsch to resume the attack against the US War on Terror. Then “Azzam” turn to two British journalists and thank them for their “admiration and respect for Islam” encourage them to do the final step: Convert. He names British MP George Galloway and journalist Robert Fisk. But more troubling in Gadahn’s tape was his direct call to Jihadists within the US Armed forces to work patiently till the time comes and they should continue to aggregate while escaping the surveillance of their military authorities. This theme, which I covered briefly in Future Jihad, is of great concern to US national security. The “Azzam” speech brings further concerns as to the credibility of this threat.
7) The Al Qaeda offer: Conversion or fire
“Azzam”’s mission in this tape was to deliver a message. His bottom line is this: We –the Jihadists- have you cornered everywhere and you are not going to win this war. His central message is typically Jihadic: “Surrender, convert or the fire:” Meaning war on Earth, all of it, and Hell fire after death.
More discussions here, here and here. Be sure to page down on the last and catch "The Code of Silence" video starring jihadist fav Michael Moore.
It's a war -- a long ideological war and we'd better not fool ourselves otherwise.